Fat Possum is a blues and indie rock label that was started by some white dudes who loved the music of the Mississippi Delta and wanted to record some of the last remaining original players who had never left Mississippi to pursue any kind of careers in the music industry. Now their roster includes such lame indie rock acts as The Fiery Furnaces and The Black Keys (whose latest album is covers of Junior Kimbrough's music, one of the original Delta blues artists on the label - now deceased).
Now these musicians are old uneducated black men, many of whom can't read or write so having them sign a record contract is a bit dubious to say the least. But the documentary I saw on IFC, You See Me Laughin': The Last of the Hill Country Bluesmen (2003) (produced and directed by Mandy Stein), gives you the impression that the guys who started the company are not in it for the money. They want to expose new audiences to the music of these guys by pairing them up with remix producers and punk bands like Blues Explosion to make the music more accessible and palatable to young people. I think its a noble mission.
Anyways, check out Fat Possum Records' website. And check your local listings for IFC on the right side of the page in the second search box from the top here.